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What I bring to a job is a combination of knowledge in media discourse analysis which I have acquired throughout my academic studies – and first-hand experience in working and dealing with various forms of media communication, ranging from politics and news media, to education and culture, to advertising. Particularly, I am focused on the hybridity in media discourse between agenda-setting and open-source communication, and the ongoing transition from broadcast to narrowcast. Understanding different media discourses, in my opinion, is key to secure an effective and creative content.

The cases that I have familiarized myself with over the course of my work and studies vary both in format and content. I have worked both with broadcast and narrowcast throughout the course of the Arab Spring and the Syrian Crisis since 2011, observing the hybridity and dynamics of 21st century news media. Since I moved to Europe in 2015, my area of interest has expanded to include other global issues, such as the American cultural wars, the border debate and globalization, and media discourse in the age of platform economy. In recent years, I have studied where social media and mass media collude and where they collide, and the consequences of both.

My main goal is to contribute to solving the paradox of how communication technologies have advanced rapidly in the last three decades, yet our discourse, or language use, have often failed to keep up with these technological advances. Today information can be transmitted across the globe in an instant but, competing for speed, information encoders find little or no time to provide valuable content, which results in misinformation and even mistrust. This paradox has arguably contributed to the political uncertainties of our time. Parallel to the political failures lie missed opportunities for essential economic growth across the globe, which we must claim in the future.

The future of media in politics, advertising, education, and entertainment will belong to those who understand the variety of media discourses out there, and their relations to economic and social realities. For our content to be creative and credible, we must encode the right message and transmit it through the right medium, otherwise both the message and the medium are counterproductive. From the Big Data debate to the one on Fake News, we live in a world where both technological advances in communication, as well as the content of that communication, are as contested as the Tower of Babel. This is not the result of over-speeding or over-speaking, but rather the lack of compatible design and content.

Therefore, designing the content that sets the agenda for a 21st century society is the mission I seek to purse for my clients, partners and employers.